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WHEN DO POLITICAL IDEOLOGY AFFECT BRAND EXTENSION EVALUATION? THE ROLE OF ANALYTIC AND HOLISTIC MINDSET

WHEN DO POLITICAL IDEOLOGY AFFECT BRAND EXTENSION EVALUATION? THE ROLE OF ANALYTIC AND HOLISTIC MINDSET
2018_Paper.docx
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Author:
CRISTOBAL BARRA
Date:
29 Septiembre 2014
 
 
 
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