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VALUE CO-CREATION PRACTICES IN EXTENDED SERVICE ENCOUNTERS IN HIGH CUSTOMER PARTICIPATION SERVICES: AN ACTIVITY THEORY APPROACH

VALUE CO-CREATION PRACTICES IN EXTENDED SERVICE ENCOUNTERS IN HIGH CUSTOMER PARTICIPATION SERVICES: AN ACTIVITY THEORY APPROACH
VALUECOCREATIONPRACTICESINEXTENDEDSERVICEENCOUNTERSFINALCLADEAOCT62010.doc
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Date:
26 Enero 2012
 
 
 
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