17th AMS World Marketing Congress 2014

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The 17th Academy of Marketing Science (AMS) World Marketing Congress 2014 will be held in Lima - Peru on August 5-8, 2014. The host this event is the Unversidad Esan, member institution of CLADEA.
The main topic of this meeting is: Marketing Challenges in a Turbulent Business Environment. The Congress 2014 deals with global marketing issues and innovations, such as: Entrepreneurial Marketing, Interactive Marketing, International Marketing, Marketing Education & Pedagogy, Marketing, Society & Public Policy, Marketing Strategy, Marketing Theory, Pricing & Revenue Management, Research Methodology, Retailing, Selling & Sales Management and Services Marketing.
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